Nine working groups, involving over 200 leaders from various sectors of Kentucky agriculture, are actively shaping the future of our industry. This collaborative effort, part of the Strategic Roadmap for Kentucky Agriculture: 2025-2030, is spearheaded by the Kentucky Agriculture Council and will be unveiled this November. The Kentucky Agricultural Development Fund, the Kentucky Department of Agriculture, and Kentucky State University have all made significant investments in this endeavor, underscoring the importance of their collective vision.
Themes generated by 120 participants in the initial focus groups include:
The Kentucky Agricultural Council (KAC) represents Kentucky’s agricultural community and facilitates discussions to develop the KAC membership. Working groups are meeting to develop and refine measurable and actionable tactics to help guide the future of agriculture across the Commonwealth. Discussions will continue through August; KAC stakeholders will meet in person on June 5 in Lexington to further refine the developed tactics and identify partners involved in each strategy.
"The Kentucky Agricultural Council has long served Kentucky agriculture as an umbrella organization of organizations heavily vested in coordination and strategic planning activities,” said Dr. Tony Brannon, KAC chair and administrator of the WAVE River Counties Ag Initiative. “It has been said that if you don't know where you are heading, any road will get you there. The current 'Strategic Roadmap' being developed by leaders in Kentucky agriculture is a great effort to plan a route to continue building our industry. The effort is to help us fully uncover our needs and options and set priorities for them through tactics and actions. As I've always said, 'Plan your Work, then Work your Plan.’ Let's get to work, Kentucky Agriculture!"
Michele Payn of Cause Matters, Corp., has been facilitating the strategic roadmap with assistance from Dr. Kristie Guffey of Murray State University Hutson School of Agriculture. Payn's approach has been to engage diverse stakeholders, from farmers and agribusiness professionals to nutritionists and processors. She asked what was missing from Kentucky agriculture and how to leverage assets to stand out in the next ten years.
Brannon is thankful for the agriculture community's tremendous support and participation in this process. Here's what participants had to say.
"Kentucky's agricultural and rural communities are a vital economic engine for the commonwealth and bring a valued way of life for so many Kentuckians," said Tod Griffin, executive director of the Agribusiness Association of Kentucky and KAC treasurer. "The strategic roadmap is the culmination of the different ideas and priorities of Kentucky's agricultural leaders and sets the direction for the continued growth and success of one of Kentucky's most important sectors in our economy."
“Thanks to superior leadership, the Kentucky ag economy has thrived over the past couple of decades despite facing the greatest structural change of any state brought about by a changing tobacco economy,” remarked Dr. Will Snell, University of Kentucky agricultural economist. “Our farm economy and rural communities face a lot of headwinds in the coming years, but this plan will help keep our momentum moving forward.”
Any Kentucky agriculture stakeholder interested in joining the work should contact KAC executive secretary Jennifer Elwell at 855-921-2625 or kyagcouncil@gmail.com.
About the Kentucky Agricultural Council
Established in the late 1970s, the Kentucky Agricultural Council is a collaborative group of organizations that promotes, educates, and grows agriculture in the Commonwealth.
In 2006, the Kentucky Agricultural Council responded to Governor Ernie Fletcher’s call and assumed a leadership role in planning to help increase net farm income and improve the quality of life in rural Kentucky. This resulted in the publication of A Pathway for Kentucky's Agriculture and its Rural Communities: 2007 to 2012 Strategic Plan. A second plan followed for 2013-2018: Connecting Strategies to Better Kentucky’s Agricultural Economy and Rural Communities.
Learn more at www.kyagcouncil.org.
The Kentucky Agricultural Council works on behalf of Kentucky’s agricultural community and is facilitating discussion to develop the next Strategic Roadmap for Kentucky Agriculture: 2025-2030, which will be released this November. KAC membership, the Kentucky Agricultural Development Fund, the Kentucky Department of Agriculture, and Kentucky State University have invested in the effort.
Michele Payn of Cause Matters, Corp., has been facilitating the current process with assistance from Dr. Kristie Guffey of Murray State. From December to early February, they engaged more than 120 stakeholders to discover what was missing for Kentucky agriculture and how it would stand out in the next ten years.
Nine themes emerged from the first focus groups, and working groups of experts, farmers, and agrifood leaders are meeting to develop measurable and actionable tactics for each:
Working group discussions will continue through May. Anyone interested in participating in the groups or reviewing and responding to the generated ideas should contact KAC executive secretary Jennifer Elwell at kyagcouncil@gmail.com. Follow the QR code link at left to learn more about the process.
Established in the late 1970s, the Kentucky Agricultural Council is a collaborative group of organizations working to promote, educate, and grow agriculture in the Commonwealth.
Kentucky Agricultural Council Membership elected new board members at the February 15, 2024 Annual Meeting that was held during the National Farm Machinery Show. A slate of officers was presented, and those were ratified by the board.
Directors
Drew Graham thanked Debbie Ellis for her 3-year service to the KAC Board of Directors, and Dr. Tony Brannon thanked Drew for his chairmanship over the last 18 months.
Kentucky Agricultural Council Seeks Input for New Goals and Action
Kentucky Agriculture continues to evolve. With the new Kentucky Department of Agriculture administration, the Kentucky Agricultural Council (KAC) started work to develop a new vision and action plan with the input of Kentucky’s agricultural stakeholders. The Kentucky Agricultural Strategic Roadmap isn’t just about improving the state’s farms and helping farmers – it’s about strengthening their place in communities and improving quality of life and economic vitality across Kentucky.
According to KAC executive secretary Jennifer Elwell, this will be the third time the umbrella group of Kentucky’s agricultural organizations has taken on this task. The first plan was released in 2007, followed by a plan in 2013. Even they the Council continued to hold regular member meetings for networking, education, and program updates, KAC had operated for several years without staff support. The board hired Elwell in July 2022 to assist and start the strategic planning process again.
“I believe the mission of the Kentucky Agricultural Council, promoting and educating about Kentucky agriculture, is a great companion to what I am already doing with the Kentucky Agriculture and Environment in the Classroom,” said Elwell. “I also see the role as a way to connect with more of Kentucky’s agriculture groups and find ways to help them achieve their missions.”
KAC requested proposals for strategic planning services in August 2023 and awarded the contract to Michele Payn of Cause Matters, Corp in November. While several entities in Kentucky had previously worked with the Indiana-based agriculture consultant, her proposal included assistance from Murray State University’s Dr. Kristie Guffey. Guffey, originally from Trigg County, has held several leadership roles with Kentucky’s organizations.
“Excited does not describe how I felt when I learned that Michele and Kristie were interested in working together on this project,” Elwell remarked. “Their experience will serve Kentucky agriculture well.”
Payn and Guffey led an initial discussion with agriculture organization leaders at the November 2023 KAC members’ meeting. Payn facilitated small focus group sessions in December and January; a third session will continue through early February. An initial report will be provided at the February 15 KAC Annual Meeting; the final roadmap is set to be published and distributed in late 2024.
Elwell said the goal is to receive input from as many agriculture stakeholders as possible, including a diverse set of farmers, food processors, and agricultural support staff. Board members also wanted a roadmap of concrete, achievable goals and a list of responsible parties who will take the necessary action to achieve those goals.
“We want everyone involved in farming to feel they own this vision for Kentucky agriculture,” explained Elwell. “That ownership will hopefully result in an investment of time and funds to do the work to serve the agriculture community better.”
February 15 Networking, Brain Storming, and Building Kentucky’s Agriculture Knowledge
KAC would like to invite Kentucky’s agricultural stakeholders to participate in the February 15 meeting that will be held from 10 to 12 EDT in the Freedom Hall Conference Room during the National Farm Machinery Show in Louisville. Payn will share the themes that surfaced from the focus group discussions, and members will be asked to brainstorm goals and action items within networking clusters.
“A strategic roadmap, when acted upon, will help Kentucky take advantage of its diversity and resources,” remarked Payn.
After talking with more than 80 stakeholders, Payn reported that collaboration and consumer awareness are among the most mentioned needs for Kentucky agriculture. Elwell told her that she already had tools to assist those efforts, and plans have been made to share those during the Feb. 15 meeting. The Kentucky Agriculture and Environment in the Classroom will also facilitate a three-hour workshop that afternoon with Payn’s help, to prepare the agriculture community to better speak with non-farming audiences. Learn more about this interactive workshop at www.teachkyag.org/workshops. Registration is required.
“I think it is critical that Kentucky’s farming community should work to have a positive, unified voice,” said Elwell. “While there are differences in production practices, operation size, and how goods are marketed, I believe there is a lot in which farmers can agree, such as the need to preserve farmland, conserve natural resources, and provide safe food to a growing population.”
Elwell continued and said this workshop is perfect for those who want to speak to schools, civic groups, local businesses, legislators, and government officials. Tools will also be provided to help participants tell Kentucky’s agriculture story.
For more information about the Kentucky Agricultural Council meeting, visit www.kyagcouncil.org.
The Kentucky Agricultural Council is an umbrella group representing all sectors of Kentucky Agriculture. Its 50+ members include non-profit organizations, trade associations, commodity groups, state and federal agencies, and institutions of higher education — all interested in the advancement and development of Kentucky agriculture. KAC works to plan programs for its members and disseminate information that creates an understanding and appreciation of Kentucky agriculture and serves as a liaison between private and public agricultural organizations, the Commissioner of Agriculture, the Governor, and the legislature in order to develop and effectively utilize our agricultural resources to the fullest extent.
The Kentucky Agricultural Council is a 501(c)3 non-profit organization. Administrative Address: PO Box 722, Shepherdsville, KY 40165Official Address: 105 Corporate Drive, Frankfort, KY 40601
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