How can we create more value-added markets across the Commonwealth?

  • 21 Mar 2024 12:41 PM
    Message # 13332827
    Jennifer Elwell (Administrator)

    What specifically needs to be done in this area?

    • Promotion of value-added aspects.
    • Identifying the value-added markets.
    • Growing farmers markets and assisting producers to enter those markets.
    • Understanding consumer preferences.
    • Look at health aspect of products to add value.

    Who needs to be involved?

    • How does AI fit into this – technology?
    • Economic marketing models – how to
    • Health professionals – for the producers
    • Universities, KCARD, KDA, Extension
    • Everyone!
     How can we move this forward in a measurable way?
    • Identify the existing value-added programs first and promote those.
    • Identify the investments we’re all going to make.
    • Gather existing programs/consumer preferences/find the measurables.
    • Complementary programs.

The Kentucky Agricultural Council is a 501(c)3 non-profit organization.
Administrative Address: PO Box 722, Shepherdsville, KY 40165
Official Address: 105 Corporate Drive, Frankfort, KY 40601

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