What specifically needs to be done in this area?
- Promotion of value-added aspects.
- Identifying the value-added markets.
- Growing farmers markets and assisting producers to enter those markets.
- Understanding consumer preferences.
- Look at health aspect of products to add value.
Who needs to be involved?
- How does AI fit into this – technology?
- Economic marketing models – how to
- Health professionals – for the producers
- Universities, KCARD, KDA, Extension
- Everyone!
How can we move this forward in a measurable way?
- Identify the existing value-added programs first and promote those.
- Identify the investments we’re all going to make.
- Gather existing programs/consumer preferences/find the measurables.
- Complementary programs.
