1.     Existing efforts tactic: Identify where are we starting from, who does what, and which groups have more that need to move at a higher value.     

2. Producer education tactic: Develop a producer educational piece that includes technical assistance needed, how to evaluate risk vs. reward to help farm understand financial viability, do market research, and baseline numerator e.g. so you want to sell at a farmer's market.   Inspiration piece: What's the decision tree?  (attached to email)

3.     Processor education tactic: Create above guide for processors and agribusinesses.

4.     Sustainability value-add tactic: Explore conventional row crop value-added sustainability opportunities for export markets or carbon neutral options (e.g. cover crops, no-till, EU requirements, etc).